Reading Background

Planning and execution of successful events at Reading FC

Throughout 2022 and 2023 PB Projects have worked with their client itSMF UK to organise events at Reading FC Select Car Leasing Stadium. This included their UK Conference and Dinner for 290 guests. Below Laura Goss – Director of PB Projects gives us an insight into the planning and execution of these successful events.  
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What are the events and their main objectives?  

We ran multiple events including a conference, an awards dinner and a sponsored expo.

It was important to have everything in one place and have a good quality venue for paying attendees.

It was also important that we chose a venue that was easy to get to and Reading FC provided just that.

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What were some challenges you experienced in creating your event?  

The client had high expectations and we had a limited budget, therefore the stadium worked perfectly to provide a cost-effective and stylish solution that didn’t compromise on quality.

They also helped us to secure bedrooms at a nearby hotel without contractual obligations.
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What were the standout moments from your event?

Having one contact throughout the event planning stage was great. This consistent point of contact made it easy to manage all the client requests.

The spaces easily transitioned from day to night, and the flexibility to work with us to deliver on
all client requests was ideal. Reading FC found a way to make it work!
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What made you pick our stadium as a venue? 

The venues location was great for travel, parking and accommodation.

Reading FC provides a lovely quality venue and meeting rooms with a hotel onsite. We will be returning for second year as everything worked so well.

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What are the lasting impressions you wanted to make on your delegates and what do you want delegates to take away from beyond the conference walls? 

The lasting impression we want to create is an easy and good quality experience for everyone.

No queues or catering problems, no hotel issues, easy to get to, great content and AV experience. That’s why we’ll be back!

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Make an Enquiry

Ready to start planning your event at the Select Car Leasing Stadium? Tell us about your ideas and we’ll contact you straight away to discuss how we can bring them to life.

Our Conference and Event enquiry team are available to take your meeting, conference, celebration or event enquiry between Monday – Friday 08:00 – 18:00.

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